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Google Restructures AI Tiers With New 100 Dollar Ultra Plan

Google restructured its AI subscription ecosystem, cutting the price of its top-tier Google AI Ultra plan to $200 per month and launching a new $100 tier. These plans offer up to 20x higher usage limits than the Pro plan, building on the Google AI Studio integration for professional prototyping.
Ultra 5x pricing
$99.99 per month
Ultra 20x pricing
$199.99 per month
Ultra 5x storage
20 TB
Ultra 20x storage
30 TB
Usage limits (Ultra 5x)
5x Pro plan limits
Usage limits (Ultra 20x)
20x Pro plan limits
Google Cloud credits
$40 monthly

This shift signals the end of flat-rate pricing as the industry moves toward agentic AI. High-compute tasks like autonomous coding carry inference costs that exceed what a standard $20 subscription can sustain. This move follows a pattern seen in OpenAI's $100 ChatGPT Pro tier, which targets heavy agentic usage to balance infrastructure costs.

Ultra subscribers gain access to Google's Gemini Spark personal agent and the Antigravity agentic development ecosystem for managing teams of coding agents. The $100 tier includes 20 TB of storage and YouTube Premium, while the $200 tier offers 30 TB. These updates are rolling out now in over 150 countries.

View the full update on one.google.com
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@GeminiApp
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We're reducing the price of our top-tier Google AI Ultra plan from $250 to $200/mo AND introducing a new $100/mo Ultra plan tier. This new plan unlocks 5x higher usage limits to Gemini app than the Pro plan so you can accelerate your coding and creativity. It also includes early access to new features, 20 TB storage, @YouTube Premium, and more. Terms Apply. https://t.co/5GsaWuTDnc #GoogleIO

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Still wondering? A few quick answers below.

The Google AI Ultra plans provide the highest level of access to Google's frontier models, including Gemini 3.1 Pro and the Deep Think reasoning mode. Subscribers receive expanded usage limits for coding agents like Jules and Antigravity, along with 20 TB to 30 TB of cloud storage and a full YouTube Premium individual subscription.

Google has introduced two distinct Ultra tiers to accommodate different usage needs. The Google AI Ultra 5x plan is priced at 99.99 dollars per month, while the top-tier Google AI Ultra 20x plan has been reduced to 199.99 dollars per month. Both tiers represent a significant step up from the 19.99 dollar Pro plan.

Gemini Spark is a 24/7 personal AI agent designed to navigate your digital life and take actions on your behalf under your direction. It is a proactive assistant that can monitor and execute tasks autonomously. This feature is coming soon specifically for Google AI Ultra subscribers located in the United States.

While the Pro plan offers expanded access compared to free users, the Ultra tiers are designed for heavy workloads. The Ultra 5x plan provides five times the usage limits of the Pro tier, and the Ultra 20x plan offers twenty times those limits. These higher caps are specifically intended to accelerate complex coding and creative workflows.

Yes, Google AI Ultra is currently available in more than 150 countries. However, specific AI features within the plan may have regional restrictions. For example, agentic capabilities like Gemini Spark and certain AI Inbox features in Gmail are initially rolling out to users in the United States and are limited to the English language.

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