ElevenLabs Flows Agent Builds Multimodal Creative Workflows from Natural Language

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ElevenLabs introduced the Flows Agent in its ElevenCreative platform, enabling users to describe a creative project and have the AI autonomously build and execute the entire multi-model workflow. This allows creators and marketers to generate multimodal content through natural language commands and iterative feedback.

ElevenLabs launched the Flows Agent within its ElevenCreative platform. This new AI agent (an AI system that autonomously plans, reasons, and takes multi-step actions to achieve goals) allows users to describe a creative project in natural language. The agent then autonomously builds the entire workflow, selecting appropriate models, creating nodes, wiring connections, and running the generations. It also supports conversational iteration, letting users modify the pipeline and re-run generations without rebuilding from scratch.
Cost Control
Assist mode requires approval for expensive operations
Iteration Method
Conversational modification of pipelines
Background Operation
Yes
Autonomous Actions
Model selection, node creation, wiring, generation

The Flows Agent operates within ElevenCreative Flows, which connects 50+ image and video models with voice, music, and SFX on one canvas. It can operate in the background, and its "assist mode" for cost control asks for user approval before running expensive operations. This allows creators and marketers to chain modalities together into complete pipelines and test creative variants.

Users can access the Flows Agent in ElevenCreative Flows to generate multi-asset ad campaigns, test creative variants across different products or languages, and optimize elements like voice selection or aspect ratios. The platform also supports real-time collaboration for teams.

View the full update on elevenlabs.io
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Introducing Flows Agent in ElevenCreative. Describe what you want to create and the agent builds your entire workflow - selecting models, creating nodes, wiring connections, and running the generations. https://t.co/m5Dyr77J15

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Still wondering? A few quick answers below.

The ElevenLabs Flows Agent is an AI system within the ElevenCreative platform that autonomously builds and executes multimodal creative workflows. Users describe their desired creative project in natural language, and the agent handles the technical setup and generation.

The Flows Agent includes an "assist mode" designed to help users manage costs. When this mode is enabled, the agent will pause and ask for user approval before proceeding with any operations that are identified as expensive.

The Flows Agent can handle a wide range of creative projects that involve chaining multiple modalities. This includes generating multi-asset ad campaigns, creating content with specific voiceovers, optimizing aspect ratios for different platforms, and producing versions in various languages.

Yes, the Flows Agent supports conversational iteration. Users can provide feedback or new instructions in natural language (e.g., "try a warmer voice," "swap the background," "generate a version in Spanish"), and the agent will modify the existing pipeline and re-run the generations without requiring a complete rebuild.

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