ElevenLabs· Updated
ElevenLabs has added officially licensed AI voices for Hasbro characters like Optimus Prime and Megatron to its Iconic Marketplace. This allows developers and enterprises to integrate rights-cleared character audio into their products, addressing intellectual property and talent compensation concerns for AI-generated content.
This update provides a solution for creators seeking to use recognizable character voices in AI-generated content while respecting intellectual property (IP) and talent rights. It offers commercial usage rights, enabling legitimate integration into various products and experiences. This builds on ElevenLabs' prior expansion of licensed IP with other iconic figures.
Users can browse the Iconic Marketplace to discover these voices and submit licensing requests for their projects. The process involves approval by the rights holder, followed by a licensing agreement. These voices are suitable for applications like film, TV, advertising, gaming, audiobooks, and educational content.
Hasbro has spent decades finding new ways to bring their characters to life, through toys, film, games, theme parks, and more. Today, they took the next step. Developers, enterprises, and app and experience builders can now integrate rights-cleared voices for Hasbro characters like Cobra Commander, Megatron, Col. Mustard, and Optimus into their products and experiences via the ElevenLabs Iconic Marketplace.
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