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Higgsfield MCP Turns Claude Into a Full Scale DTC Ad Agency

Higgsfield AI, a video and image generation platform, launched a DTC marketing workflow via its Higgsfield MCP server. Users can connect Claude to 30+ models to generate 40 creative styles in one conversation. The system uses product images to produce formatted assets for paid ads, social posts, and carousels.
Models available
Soul, Nano Banana, Kling, and more
Creative styles
40 DTC styles
Max resolution
4K
Max video duration
15 seconds
Supported agents
Claude, OpenClaw, Hermes, and more
Pricing
Credit-based system

This moves agentic AI from text generation to industrial-scale creative production. Using MCP (an open standard for connecting AI to tools), Higgsfield lets Claude orchestrate specialized models while maintaining brand consistency. It replaces manual workflows with Higgsfield marketing skills and Higgsfield performance prediction within a unified chat interface.

Add the Higgsfield server URL to Claude's connector settings to begin. Prompt for formats like UGC, or use the Higgsfield CLI for automation via Claude Code. The service uses a credit-based system, supporting 4K resolution and custom brand kits for consistent fonts and colors.

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Higgsfield AI 🧩
@higgsfield
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Claude is now very good at DTC Ads. Via Higgsfield MCP. 1. Open Claude 2. Drop your site and product image 3. Prompt: "Generate static DTC creatives in all 40 styles" 4. Get 40 formats for paid ads, socials, and carousels 5. Quality maintained at scale, with agents. https://t.co/jrTJhBvPpU

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Still wondering? A few quick answers below.

Higgsfield MCP is a server that uses the Model Context Protocol to connect AI agents like Claude to over 30 specialized image and video generation models. It allows users to generate high-quality marketing assets, including 4K images and cinematic videos, directly within a chat conversation without needing to manage separate API keys or custom integrations.

To connect Higgsfield to Claude, open the Claude settings menu and navigate to the connectors section. Add a new custom connector named Higgsfield and enter the server URL provided by the platform. Once you sign in with your Higgsfield account, you can prompt Claude to generate images or videos using the platform's creative tools.

Higgsfield can generate 40 different styles of static DTC creatives, including paid ads, social media posts, and carousels, from a single product image and website URL. It also supports video generation for formats like UGC, unboxing, and TV spots. Users can apply brand kits to ensure consistent colors, fonts, and tone across all assets.

Higgsfield MCP is compatible with any client that supports the Model Context Protocol. This includes the Claude web interface, Claude Code, and the Higgsfield CLI. It also works with other agents like OpenClaw, Hermes Agent, and NemoClaw, allowing developers to automate creative production workflows across different environments and hardware setups.

Generations performed through the Higgsfield MCP integration use the same credit system as the main Higgsfield platform. Each image or video created by an agent costs a specific number of credits based on the selected model and resolution. Existing platform credits from any Higgsfield plan work seamlessly across all connected agents and sessions.

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