Google DeepMind
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Project Genie 🤝 @GoogleMaps Street View You can now take real U.S. places and transform them into new, interactive worlds. 🌍 https://t.co/uG7RyZoOGT
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View on XGoogle DeepMind Integrates Street View Into Project Genie for Real World Simulations
Google DeepMind integrated Google Maps Street View into Project Genie, an experimental world model (a system that simulates interactive 3D environments). Users select a U.S. location via a Maps pin to create a playable world. This follows DeepMind's world model research that enables navigation without a traditional game engine.
- Availability
- Google AI Ultra subscribers (18+)
- Region support
- U.S. locations only
- Access point
- Google Labs
- Underlying data
- Google Maps Street View
- Generation type
- Real-time interactive 3D worlds
This update shifts world models from hallucinated environments to simulations grounded in proprietary data. While NVIDIA's SANA-WM research focuses on video generation from images, Google is using its Street View library to create reality-anchored simulations. It transforms static mapping data into dynamic, interactive experiences that respond to user actions.
The feature is rolling out to Google AI Ultra subscribers globally (18+) via Google Labs. Once signed in, you can choose a U.S. location and select a visual style. The environment then generates itself dynamically as you explore, allowing you to navigate real-world geography as a stylized, interactive digital space.
Still wondering? A few quick answers below.
Project Genie is an early research prototype from Google DeepMind that functions as a generative world model. Unlike standard AI that produces static images or videos, Genie creates interactive 3D environments in real-time. Users can build a character and explore a landscape that dynamically generates itself as they move through the digital world.
The integration allows Project Genie to use nearly twenty years of Google Street View imagery as a foundation for world generation. Users can drop a pin on a map of the United States to select a real-world location. The AI then transforms that specific place into a stylized, interactive simulation that remains anchored in real-world geography.
The Street View imagery feature in Project Genie is currently rolling out to Google AI Ultra subscribers globally. To access the tool, users must be at least 18 years old and signed into their Google account. The experiment is hosted within Google Labs, where eligible subscribers can test the world-building capabilities.
While Project Genie is available to subscribers globally, the current Street View integration is limited to locations within the United States. Users can choose any U.S. place via the Maps pin tool to begin their simulation. Google DeepMind has not yet announced specific timelines for expanding the imagery support to other countries.
To begin, users visit the Project Genie experiment page in Google Labs and tap the Maps pin icon. After choosing a location in the United States, you select a specific visual style for the world. The AI then generates the environment, allowing you to explore the landscape and interact with the world as it builds around you.
